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Key Takeaways Robinhood generates transaction-based revenues by routing its users' orders for options, equities, and cryptocurrencies to market makers, which is a process known as payment for order flow (PFOF).6 Brokerage firms that use PFOF are paid to direct customers' orders to a particular market maker. The payment is usually only fractions of a penny per share but can be a significant source of revenue for companies dealing with a large number of orders. PFOF is a major reason why Robinhood is able to offer zero-commission trading. Robinhood's transaction-based revenue rose 12.2% to $362.7 million in Q4 FY 2021, accounting for nearly 73% of company-wide revenue.37
Key Takeaways Robinhood generates transaction-based revenues by routing its users' orders for options, equities, and cryptocurrencies to market makers, which is a process known as payment for order flow (PFOF).6 Brokerage firms that use PFOF are paid to direct customers' orders to a particular market maker. The payment is usually only fractions of a penny per share but can be a significant source of revenue for companies dealing with a large number of orders. PFOF is a major reason why Robinhood is able to offer zero-commission trading. Robinhood's transaction-based revenue rose 12.2% to $362.7 million in Q4 FY 2021, accounting for nearly 73% of company-wide revenue.37
amazon seller making sure i get paid with every orderKey Takeaways Robinhood generates transaction-based revenues by routing its users' orders for options, equities, and cryptocurrencies to market makers, which is a process known as payment for order flow (PFOF).6 Brokerage firms that use PFOF are paid to direct customers' orders to a particular market maker. The payment is usually only fractions of a penny per share but can be a significant source of revenue for companies dealing with a large number of orders. PFOF is a major reason why Robinhood is able to offer zero-commission trading. Robinhood's transaction-based revenue rose 12.2% to $362.7 million in Q4 FY 2021, accounting for nearly 73% of company-wide revenue.37
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